Google to enter in-Game ads arena
Two years back or less, Google was solely powered by its online Sponsored Ads. Recently, they seem to have removed the borders of their line of business and are getting into whatever they see a potential in. TV, radio, and newspaper ads have all been touched by Google. So what’s next? The internet online-gaming industry. Google have been in serious talks with Adscape in regards of acquisition. If negotiations go through, the acquisition is expected to be worth between $20 to $30 millions. Red Herring covers the details more.
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