Many new sites are adapting the new technologies that makes it easier and faster for the end user to browse their site. Gmail is the best example of useful application of the AJAX technology. You don’t need to refresh the whole page to search, browse, open nor send emails. So good that it became even better than using Outlook. However care should be taken when you apply those kind of technologies. They are good for the user who is already in your site, it is useful for specific kind of applications, but what about people looking for your site. How will they find it? Assume you have a rich news site, and it’s so fast and easy to use. All content is generated through AJAX. Users find it so easy to pick what they want. But despite you may have the best piece of news, people searching Google will not find the results from your site because they are all dynamically generated using AJAX, and web spiders usually aren’t that smart to index AJAX generated content. Someone did practical test on Googlebot and how it indexes normal content, Javascript generated content, and AJAX content as well. See the results here. Thanks for Slashdot for posting the URL.

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