Google Pulls DoubleClick Infront Of Microsoft’s Eyes
Competition is healthy they say. You know why? The $2 billion price tagged DoubleClick has ended up in a $3.1 billion Google deal, leaving Microsoft out of luck, and once again, Google beats Microsoft and dominates the internet advertisement. Some people argued the $2 billion is overpriced. How about $3.1 billion now. Perhaps the company it self is not worth that amount, but for Google, it’s about prosperity, and losing it to Microsoft is a double loss. Bill Gates had this concept when he war running everything in Microsoft. The way he looks at it is, if you lose a $100 K deal, you actually lost $200 K. The $100 K deal it self, and the other $100 K deal your competitor is going to make. And in Google case, it’s about keeping their ground, which they did.
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1-Click is the patent of the process in which by providing address and credit card information only once, customer can buy in the future using one click. It’s not related by any mean to Google Ads, but I’m shocked I thought they patent the name, not the trivial process of register once buy many. This is total ridiculous. Imagine if the first guy who found the web said it’s mine only!
Is this still the case? because many sites has it. Google checkout for one have the one time signup process.
Amazon still owns the 1-Click, does that mean anything? :P