How to kick deals away!
To have a successfully good selling product, you must have mainly two things:
- A Good Product
- Good Marketing of that Product
Some other non-encountered for factors happen however even in the largest companies. I have read Bill Gate’s book about Business @ The Speed of Though, it was a pretty good book actually, even though a bit old. He talks about the digital nervous system of the company, and how all information should be digitized, accessible easily with click of a button. How a problem is quickly reported and reflected in the system for appropriate action. It’s a pretty insightful book I recommend reading. But it’s funny how a company that big, and with such genius brains running it still manages to fall into such loop holes.
The story here is from a potential Eurpean customer for Microsoft Expression, who was pleased with the trial version and wanted to buy the license for it. Going online to buy it, he found out he cannot get a legitimate copy inside the UK right now! So he was happy to find the Product Manager for Expression at The Future of Web Apps show. Hear that, Product Manager. So he asked how he can get a legitimate copy of the software. The product manager proudly said, yeah sure you can. Went into Amazon.co.uk, searches for product, and no items in stock! Goes to many other sites searching for it only to find it from one unknown reseller!
Now if the product manager can’t manage to get a copy of the software in Europe, who can? And how come the product manager is so ignorant to the European Market? It’s UK, not a small island in the middle of the Caribbean. And how come you don’t know when Amazon UK runs out of copies? Amazon has the best APIs to use, let alone your strong relationship with them as primary merchants. And where are the sales people from this? Shouldn’t there be a report of the software sales. How many we shipped, how much did we sell. If none is selling, something is wrong. If they know they sold out, they need to be shipping more. But never you should reach a stage where a whole nation can’t manage to get a single copy. And it gets even worse when the guy asked the Manager to buy a copy from him now since it’s not available anywhere, and the product manager responded NO in kind. There is nothing I can do to help now! I can only feel sorry for the long nights those programmers spent on their software to end up like this.
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I think you “uncounted for,” not “non-encounted” for? :P