Is rounded corner Google Ads fair?
Google Ads come with different size and shapes. One of them, which appeal to me the most, happen to be the very rounded corner ones. Google are very careful and enforce many constraints on the ads, do many changed and monitoring to protect the advertiser from invalid clicks, and do their best to increase the quality of the click for the both the advertiser and end user. Since it’s release I’ve been having doubts about the very rounded corner ads. If you take a look at the sample below, which a snapshot of a real ad.
Notice something? The very rounded corner ads don’t come with the display url of the site. What that means is, before the user clicks he has absolutely no idea where he will end up, and after clicking, he may just end up at the same site he clicked before. If he have seen the URL before, perhaps he would’ve not wanted to click the ad at all. For him, it was a waste of time, and for the advertiser, it was a kind of waste for his money as well. This personally happens a lot to me. I see ads similar to previous ones that interest me, but I’m not sure if I will get to the same site or not. Moving the mouse over the link ofcourse does not show the real address. Sometimes out of sympathy to the advertiser, I just copy the whole lengthy ad url and fetch the domain name to see if it’s the same or not. The example shown above is a perfect example (I somehow got it when I wanted to write the post… Lucky!). Reading both ads reveal almost the same site, however it can’t be as they are showing next to each other. Which one would I click? And if one of the ads show up again later, should I click it? I don’t know if I visited the site before or not.
I know the rounded corner eats some space, but I just wish even snippet of the URL would be shown to give the user small hint. This would increase the value of the click I believe. What do you guys think?
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