Bid for Microsoft brand
Have you ever heard of Microsoft? It’s a software company that started in the seventies by two young geeks who dropped out of university. They thought that they can create a home PC that would be used by everyone around the world. Eventually they became multi-billionaires and their brand is currently ranked # 3 worldwide (behind Google and General Electrics :P), and is valued globally at $55bn. Apparently the brand name Microsoft was not copyrighted every where when they started. They either didn’t think the name would grow that large, or most likely they were just too small to copyright it in each and every country at that time. Either ways, a company inside Portugal back in 1981 called it self Microsoft locally, and thus forcing Microsoft to use a different name in that market, which they chose MSFT.
According to Microsoft Lda CEO Ricardo Carvalho, MSFT have been interestedin buying the brand name from them but needed some time to think it up. Well, apparently MSFT’s time is up as Microsoft Lda have released a public bid on the brand name on eBay for a starting $1m price. This is going to cost MSFT a lot more than if they have reached an agreement with the company directly. Imagine how many people would want to get their hands on that name. Think if Google buys it with their load of billions of dollars and makes it a second name for Google in Portugal. That would be really humiliating, but ofcourse it won’t happen. Microsoft won’t allow it I’d say, and the smart trick from Microsoft Lda is gonna push the price high until no one can top Microsoft bid. The auction will kick off on Wednesday, so if you plan on making a bid, starting counting your cash money now.
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maryam: Actually, it was the old ages where what Microsoft wants, Microsoft gets. Last time Microsoft wanted a good search engine they bid for Google, and Google said “Sorry, we’ve got bigger plans” It was when Google became the mortal enemy, and Steve Ballmer swear to squish this company.
Until this day, Gates is stepping down, his replacement Ozzie said it publicly, we are doing as Google is. i.e., Google so far is winning :).
hahaha… :)
Don’t worry.. Apple fans will unite to buy it and give it back for jobs, and let Jobs keep the money :P
I don’t know why I was smiling while reading it! Maybe cz everything Microsoft wants Microsoft gets ;P but this time they’ll have to dig a little deeper. They screwed alot of companies but it’s all business. Most will bid out of spite, at least that’s what I think.
As for bidding, I think I’ll just take a corner and watch :D