Woopra Analytics Review
Woopra is a new analytics tool that provides two version of analytics. One light-weight web-based ajax version, and another live full desktop version. I’ve tried it on my blog for the past few days alongside Google Analytics, and I have to say, it’s not bad at all. I’m not fancy of desktop apps and prefer online solutions, I plan to give the desktop a try and possible give it a separate review, but for now, I will be talking purely about the online version of it, and mostly comparing it to Google Analytics, which is probably the most famous.
Pros:
- Fast: Compared to Google Analytics, this one is much faster to browse for the results. It is strongly ajaxed, and results show up real fast. You will also feel how lighter it is than Google Analytics.
- Simple: The interface is pretty simple and easy to follow. I think some people would get confused with Google Analytics, but this one is rather too simple. Results are mostly rows and columns, simple graphs upon request.
Cons:
- Simple Graphs: Compared to how Google Analytics lets you visualize the content, and see on the world map where people are coming from, this one lacks it.
- No Segmentation: Unlike Google Analytics, you can’t say here you want the to see the traffic sources based on browser type or user location.
- No Goals!: This is a great feature in Google Analytics and you can’t have it here. Setting a goal based on user browsing session. If he does certain action, it counts as a goal.
- Visitor Details: Google Analytics gives more information on number of visitors, trend, loyalty, network properties and more. Woopra has a separate page for Overview, Countries, Members (?), Browsers, Platforms, Screen Resolutions, and Languages
- Site Overlay: This is another neat feature in Google Analytics not present here. It shows you the page of your site, with bars near each link showing how often people click on it.
- BUGGY!: This I just found out as I was writing the article. I tried to change the date and all data was gone. All date changes I tried enforced To Date field to 2n of March for some reason, and no results are found. That’s maybe a small issue to fix, but big to have live.
All in all, it’s not a bad thing to have for small sites, like a blog I guess. But for a real business where you want the most details you can get, Google Analytics still seems the best online tool out there. So here are some pics from the stats I got for a period of approximately 1 week.
Top Pages
And here it is on Google Analytics showing different numbers!
And here is a snapshot of referrers from search engines on Woopra
I had to scale the image size down, but you can see sample of how graphs are
and look, MS Live is getting more 50% of my search traffic, while Yahoo! only got me 2!!!
And see here Google Analytics suggesting otherwise. Google is giving much higher referrers than Woopra says,
and Live is barely making any traffic. As a matter of fact, the difference between Google in both reports is around 40 (111 – 70)
and Live difference is 35-1 = 34. Now isn’t that almost the same difference?
Is Woopra having a taste for Live and faking Google referrers as Live?
We know Microsoft was trying to bribe people to praise them at Wikipedia,
but could they be making that too?
Show the world we bring you traffic?
It is worthy, but very unlikely I’d say :)
Just by chance.
Anyways, offline version seems to have much richer features, but I will give it a look at some other time. I will also try to figure out the number differences. I suggest sometimes one of the scripts to count the hits or the other fails to load in time.
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