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Google, the company which started 10 years ago as a Phd project, moved into a garage for a while, and then 6 years later went on public offering, turning half of it’s employees into millionaires over night. The company which was chosen as the strongest brand in the US, and best place to work for last year. That same company for the first time is not living it’s glory days from the start of this year, following several events:

• Two executives and several other employees moving from Google to Facebook, just as Google did to Microsoft in the past.
• Their stock price have gone down below the $450, after it was $700 3 months back. (This could be a right time to buy if you strongly believe in them. Most Analyst still do)
• For the first 3 months in a raw, according to comScore, the number of Google sponsored Ads clicks is declining. This ofcourse is Google’s main stream of revenue, that is feeding everything else. So if that goes down, well, Good bye Gmail, Google Reader, and all other great Google services.
• Decline of search volume on Google last month. Even though February was shorter than Jan by two days, and all other search engine volumes went down, in fact Google was the least declining from top search engines, analysts still think there is a decline in the amount of search done on the web. Why is that? Social networks? Blogs? Feeds? No answer yet.
• Rise of new search engines. Now I know not every new search engine is a threat, in fact most aren’t. And the reason is that, it’s difficult to convince Googlers why your search algorithm is better. You need to find another way to draw their attention. Two new comers actually did and have been turning some heads on the web. One of them is Mahalo, the human-powered search engine. It’s still new, has lots of missing content. I mean, they don’t have pages for Arsenal F.C. nor Monkey Island (turns out they do now :). Where are you Arsenal and Monkey Island geeks! Well, Arsenal might have enough problems right now, but MI fans, quit playing S&M and do some stuff :). Anyways, I was impressed by the spam-free form of it, and the rich content you can find there for items that do have some content filled up. You can go the their main page and browse from their to the hot topics and results on the web. The other search engine that will draw some market-share I guess if they keep going straight is Searchme. The engine is still in private beta, invitation only (except this very moment, they have limited instant accounts, currently 970 left). What’s unique about this engine is the way you browse the results. Instead of getting text based results, clicking a link, waiting for the page to load only to realize it’s spam or useless page, here you browse images of the page instead of text only. So before clicking on any link, you have an idea about how the site looks like and what you could find there. It’s actually pretty similar in nature to browsing file thumbnails on Apple Finder. The engine is flash based and I assume people with low resources and connection will not find it most useful. I was personally very impressed however from how it works, and am looking forward to more from it.

So what now. Is Google going to die? I don’t really think so, but their growth I presume is not going to be the same as last year. I personally don’t agree with what ex-Google employee said after joining Facebook, that social networks are “Google of yesterday, and Microsoft of the past”. You will always need a search engine (or alternative) to reach your information, and a social-network is not the one ofcourse. Also, social-networks are more like bubbles than any other. People follow the hype, join their friends, want to have fun in new ways. Then suddenly, a new social-network comes with new fancy way of doing stuff. People will start jumping there, and the net-worth of the company will run fast down. Especially when their current social-network is controlling too much sensitive information and keeps abusing it. The other point is what some analyst said. People in social-networks are mostly after entertainment and socializing with their friends, and they are less likely to be interested in some ad on the side. On the other side, people are more likely to click on related ads when they are actually searching for that specific topic. After all, it could be what they need. But it all depends on the quality of the link, which Google’s been trying to push for real hard.

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