Soon your Google Ads may showup on Yahoo!
Google and Yahoo! have been undergoing a testing period for the efficiency of delivering Google Ads alongside Yahoo search results. This is to measure how the ad click-throughs are compared to Yahoo’s own ads. Yahoo themselves estimate that Google Ads bring 60-70% more revenue than Yahoo. This is because of ad relevancy for one, and two I’m sure from the large collection of advertisers Google has. The more options you have, the more possible it is to deliver better results. Also, the user won’t get bored from the same results all the time. And when it comes to global market, say the Arabic region for example, or any other non-English site, it’s pretty difficult to get any geo-targeted ads. I don’t see any Arabic ads at Yahoo or any other ad network, while Google is getting more and more every day.
The test was to show Google ads at 3% of Yahoo search results inside the US for two weeks only. How did it go? Both parties have spoken general good deal of it so far. The Justice Department have been officially informed about the ongoing tests, and questions are rising right now about whether a deal between the two would give Google a monopoly over the internet ad market. Frankly, I would love for my Google Ads to show on Yahoo results for two reasons. One, Google is the best advertising program I’ve tried from many others, and gives very strong ad control and tracking. Two, I don’t want to split my money and time following multiple ad programs. Still however, for a multi-billion dollar business that large, I believe Google are over looking certain areas and need to improve on them:
- Ad Filtering: Filter unwanted ads on my site. Sex & gambling mainly. Google does a brilliant job catching fraud ads, ads that do not reflect the site content, heck they even ban certain Arabic words if they are about medical terms without valid permit. I’ve had one keyword disabled “عقار” which means both real-estate and medicine. It was banned because it’s a medical term and I can’t promote medical stuff without any proof of permit, even if I really meant real estate. So their filtering is strong when they want to, yet their Google AdSense competitive ad filtering is pretty lousy. I filter a certain site and after 12 hours I can still see the ads showing up on my site. This could be really embarrassing and bad for a business. I also don’t get any chance to disallow gambling and sex sites, which I believe should be a normal easy to implement option. Google already offers to filter offensive content in it’s search, so an option to disallow those sites from advertising on mine should be pretty simple.
- Customer Support: How easy is it to contact Google for support? And how long does it take for them to reply. Not what you hope for from a leading company. Google support has always been disappointing to me.
- Wire-Transfer: For AdSense, most countries are still not supported for money transfer. Many smaller sites are ahead of Google and transfer to any place in the world. Google is only slowly expanding, and yet promoting the green environment thing.
- Money Split: For some reason Google just don’t wish to tell you how much your share is from the click. Many other sites do. The ad is on my site and we are sharing the revenue. Any business would usually include share percentage. Google always gives vague unclear answers about the subject. If it’s bad, then you’re doing EVIL. If it’s good, then say it. One report was published before by New York Times based on announced 2006 Google financial reports estimating 78.5% of the AdSense clicks going to the publishers. Such a big number makes you wonder why wouldn’t Google reveal it. One reason I can think of is maybe they don’t want competitors to know the percentage and start a percentage share war.
All in all, Google remains a very strong source for advertising and revenue that I would like to see expand further. A bit more attention is required hoewever for customer needs.
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