Google To Acquire AdMob
Google to Acquire AdMob
November 2009
Today we announced that AdMob has signed a definitive agreement to be acquired by Google for $750 million. We are extremely excited about this new partnership and what it means for our publishers.
AdMob’s people, products and tools will continue to work to effectively monetize your mobile traffic – no interruptions. Our product and engineering teams will keep building great products for our customers. Our sales team will keep working with our thousands of advertisers to deliver successful campaigns.
After our deal closes, AdMob will work with Google to accelerate the pace of innovation in mobile and do an even better job for you. We believe this deal will benefit our developer and publisher partners by:
*Building even more powerful technology and tools to monetize mobile traffic.
*Increasing the effectiveness of display advertising on mobile devices by leveraging Google sales team, infrastructure and relationships.
*Improving the already high level of service and support we deliver to our publishers.
You can read more about this deal at www.admob.com/google.
Omar
AdMob is the leading mobile advertising marketplace out there, and mobile advertisement is something that Google have been wanting to get into heavily for quite sometime. Having tried it for a very short time I wasn’t very impressed with the relevancy of the ads that I stopped looking at it. But if Google’s got their hands on it, I think we better keep our eyes open.
Still though, the problem with mobile advertisement is the conversion rate on the advertiser site. How many ways and on how many mobile phones can an advertiser profit from a mobile visit? Not many yet. Thanks to the iPhone however, things are changing to the better.
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Are they going to spam us on Android phones? :/