After years of struggling against piracy, the move is finally happening. If you can’t beat them, join them, a wise man once said. And who can beat a free digital download that could play any where I want? The fact that it’s pirates makes some people hesitate, but the majority want. And for those people who like to obey the law, they eventually get frustrated when they pay for something they can only play on a single device from a single manufacturer. Makes absolute no sense.
Now, after the studio industry realized it, ofcourse they can’t offer FREE videos to compete with piracy, but they are doing the best thing they can in this move. The group is being formed, with the goal of allowing “purchased video content to play seamlessly on any device or screen that the buyer owns and to allow access to a “virtual library” of purchased content accessible from anywhere on the ‘Net”. Now how awesome that could be? People who complain about the DRM will have no further excuse, and a much larger amount of people I bet would be welling to spend few dollars for leitimiate DRM-FREE copy, or what ever they may come up with, allowing you to move your video anywhere freely.
The initiative is led by Sony CTO, Mitch Singer, and he is joined by all major players in the game, except for… You guessed it. Apple! This is despite Jobs being previously quoted saying “Apple would welcome a DRM-FREE world”. Well, maybe it’s true, but now that they are tasting the glory, perhaps they welcome the money they are making for them selves more.
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